Managing your home-based business means wearing many hats at the same time. Learn how to optimize every aspect of your business,
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So what’s the difference between promoting your website and a brick and mortar store? That’s a common question asked by new internet marketers. It turns out the principles are the same but the methods are different. Let’s take a look at how.
The main object of promoting either store is to first create awareness of the stores existence. Secondly you want them to know what you offer and why it will improve their life. Next you want to show them how yours is better than others in the market. This is all to achieve your final goal of visiting your store or site. Making the sale is another topic all together.
If you have real deep pockets you can start by advertising in the New York Times or on NBC for a brick and mortar store or on MSN or Yahoo sites if you’re on the internet. Of course you have to remember your AOL users won’t see you there just as your CBS watchers won’t see you on NBC. Most start ups aren’t going to worry about this problem as they don’t have the money to do this kind of advertising.
So what method do you use to advertise and drive traffic cost effectively to your site?
• Tell your friends and family about your site. The average person has about 250 people they would invite to their wedding. Let them know what you’re doing.
• Sign up for a leads service that will refer leads to your site. This will be a nominal expense in relation to the leads if you use the right service.
• Post your helpful opinions on forum web sites. This will add credibility to you as an expert and refer people back to your site.
• Place Solo Ads in targeted ezines. Ezines are electronic newsletters that are directed to select groups. This is a very effective method.
• Google Adwords is another way to reach your potential clients. Google adwords allows you to promote your website anytime someone searches for the words or phrases you have selected.
• Another effective method is to make promotional handouts that can be passed out to those you meet. Of course this must direct people to your website.
• Place newspaper classifieds. You can put together a very cost effective campaign using weekly papers that are less costly and can reach your target market.
• Write and publish articles just like this one that show your expertise and direct clients back to your website.
• Start your own blog. Your own blog allows you to ad more pages of content that refers potential clients back and forth from your website to the blog and vise versa.
• Write, have written for you or find an eBook you can brand. The eBook should refer and link to your website throughout the book. This not only shows you to be an authority but also where they can learn more. Advertise your FREE eBook and give it away.
There you have ten ways to promote your website. It’s like advertising a garage sale with yard signs all over town. It’s like putting signs all down the interstate that directs people to which exit they need to visit you. The internet is continually growing. The potential is endless. Go get your share.
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Practical business ideas, strategies and opportunities for the home-based entrepreneur
You Must Use The Right Keywords To Attain High Page Rank
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Know what words your customers will use when searching.
You might know what your customers search for. If not, find out. Is it a description of "pants" or "jeans?" One may be searched more often than the other, but why not target both? How about "executive gifts?" Maybe "desk accessories" will broaden your web site marketing strategy.
Ask all kinds of people. Get advice from people in all walks of life including management, employees, customers, vendors, friends and family on how they would search for effective search engine positioning keywords. Ask them how they would search for different products and services. It's really not about what you think they would search for, its about what they think. Believe me, they can many times be two totally different things.
Once you have successfully harvested a meaningful keyword list, remove any keywords that are too targeted or not to specific. Also remember that keyword placement is important. Try to put as many keywords as possible in the beginning paragraphs, and of course the title line.
The higher the value of the keyword the more competition you will have. Every SEO utilizes tools similar to the Overture Keyword Suggestion Tool and also know the value of a keyword. The lower the value of the keyword the less competition we will have.
We don't want to aim to low but we also don't want to aim to high. We need to find a middle ground. For you that may be a keyword with a value of no less than 1000 and no more than 10,000. It will be up to you to determine what you deem reasonable.
Also, the keywords should appear regularly throughout the opening Web page. It is especially important that they appear frequently in the opening paragraphs.
However, resist the temptation to overuse keywords. The search engines can spot it and will reduce your page rankings. Tools are available to help with optimal keyword density. However, avoid software that writes the site's pages. Search engines can sniff these out, too.
A good rule of thumb is: Never sacrifice quality of content for keyword placement. This will affect your page ranking. Most importantly, your site won't appeal to visitors. For a FREE EBOOK detailing the fastest way to the top of the search engine, visit:
http://www.ride-to-the-top.com and http://www.1stepsystem-premier.com
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Xtream Global Marketing Offers Live Online Training Weekly Webinars Free To Join Click Here to Get Started today.
======================================
Know what words your customers will use when searching.
You might know what your customers search for. If not, find out. Is it a description of "pants" or "jeans?" One may be searched more often than the other, but why not target both? How about "executive gifts?" Maybe "desk accessories" will broaden your web site marketing strategy.
Ask all kinds of people. Get advice from people in all walks of life including management, employees, customers, vendors, friends and family on how they would search for effective search engine positioning keywords. Ask them how they would search for different products and services. It's really not about what you think they would search for, its about what they think. Believe me, they can many times be two totally different things.
Once you have successfully harvested a meaningful keyword list, remove any keywords that are too targeted or not to specific. Also remember that keyword placement is important. Try to put as many keywords as possible in the beginning paragraphs, and of course the title line.
The higher the value of the keyword the more competition you will have. Every SEO utilizes tools similar to the Overture Keyword Suggestion Tool and also know the value of a keyword. The lower the value of the keyword the less competition we will have.
We don't want to aim to low but we also don't want to aim to high. We need to find a middle ground. For you that may be a keyword with a value of no less than 1000 and no more than 10,000. It will be up to you to determine what you deem reasonable.
Also, the keywords should appear regularly throughout the opening Web page. It is especially important that they appear frequently in the opening paragraphs.
However, resist the temptation to overuse keywords. The search engines can spot it and will reduce your page rankings. Tools are available to help with optimal keyword density. However, avoid software that writes the site's pages. Search engines can sniff these out, too.
A good rule of thumb is: Never sacrifice quality of content for keyword placement. This will affect your page ranking. Most importantly, your site won't appeal to visitors. For a FREE EBOOK detailing the fastest way to the top of the search engine, visit:
http://www.ride-to-the-top.com and http://www.1stepsystem-premier.com
======================================
Xtream Global Marketing Offers Live Online Training Weekly Webinars Free To Join Click Here to Get Started today.
Building Skills in Information Marketing will Boost Your Business
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Yesterday I was sitting on a train going into London when I thought I’d take a look around the carriage just to see what everyone was doing. I wanted to make a mental note because my five year old son always asks me ‘what happened at your work today Daddy?’ So I put my newspaper down and took a look around me.
The chap beside me was reading a book about selling, the woman on the other side of the aisle was using her computer and the two men opposite me were discussing a presentation they had seen. Then it struck me - everyone around me was an ‘information consumer’. Everything they were doing involved the consumption of information that somebody else had provided.
Now that shouldn’t have surprised me too much. After all, that’s what I do - I sell information to people. But it was the train journey that reminded me how much information people are buying. They are getting it from books, online, in meetings, via reports - all sorts of ways. We live in an information society nowadays.
That means there is an opportunity for you. Whatever business you are in, you deal with information - and people will pay you for what you know and what you have experienced.
Just six months ago my main business was speaking at seminars, conferences and running workshops. Now I’ve changed the way I earn my money by selling the information I used to give at talks and meetings directly to people who would otherwise be in my audience. And I am doing that online. People can download my talks, or they can buy ‘ebooks’ I have written about the subjects I specialise in (business psychology, if you must know). And it’s working.
In the past year, the Internet has gone from being just a source of referrals to my business, to being the prime source of my business. Last year about 2% of my income came from the Internet; now it's 95%. And the switch has been because I deliver information online.
Many businesses, however, do not take advantage of the huge consumer thirst for information. Instead, they just provide brochures and catalogues online. But what Internet users want is the information and the knowledge that exists within businesses.
So, to enhance your business and to ensure that your company succeeds online, make sure you provide information and knowledge-based products, such as ebooks and audio files. That way you'll be tapping into the consumer demand for information. You will be able to make money out of selling the information you normally keep only for your customers. With the Internet you can now sell that information to anyone.
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GET THE XTREAM ADVANTAGE
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Yesterday I was sitting on a train going into London when I thought I’d take a look around the carriage just to see what everyone was doing. I wanted to make a mental note because my five year old son always asks me ‘what happened at your work today Daddy?’ So I put my newspaper down and took a look around me.
The chap beside me was reading a book about selling, the woman on the other side of the aisle was using her computer and the two men opposite me were discussing a presentation they had seen. Then it struck me - everyone around me was an ‘information consumer’. Everything they were doing involved the consumption of information that somebody else had provided.
Now that shouldn’t have surprised me too much. After all, that’s what I do - I sell information to people. But it was the train journey that reminded me how much information people are buying. They are getting it from books, online, in meetings, via reports - all sorts of ways. We live in an information society nowadays.
That means there is an opportunity for you. Whatever business you are in, you deal with information - and people will pay you for what you know and what you have experienced.
Just six months ago my main business was speaking at seminars, conferences and running workshops. Now I’ve changed the way I earn my money by selling the information I used to give at talks and meetings directly to people who would otherwise be in my audience. And I am doing that online. People can download my talks, or they can buy ‘ebooks’ I have written about the subjects I specialise in (business psychology, if you must know). And it’s working.
In the past year, the Internet has gone from being just a source of referrals to my business, to being the prime source of my business. Last year about 2% of my income came from the Internet; now it's 95%. And the switch has been because I deliver information online.
Many businesses, however, do not take advantage of the huge consumer thirst for information. Instead, they just provide brochures and catalogues online. But what Internet users want is the information and the knowledge that exists within businesses.
So, to enhance your business and to ensure that your company succeeds online, make sure you provide information and knowledge-based products, such as ebooks and audio files. That way you'll be tapping into the consumer demand for information. You will be able to make money out of selling the information you normally keep only for your customers. With the Internet you can now sell that information to anyone.
==============================================
GET THE XTREAM ADVANTAGE
2 Common E-Mail Problems and What To Do About Them
Xtream Global Marketing – USA based online Internet Advertising Agency-One-Stop Super Store ,over 5000 Digital Products, Scripts, Live online Training and Support, plus More. The Ultimate online Super Store for Marketing Tools and Resources. Work at Home Business Opportunity with Live training and support.
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When it works well, e-mail can be great. It's hard to beat e-mail for everything from staying in touch with family to requesting information from businesses or other organizations. Want to send the same message to several people? Communicate with someone across the continent? Transmit photos, manuscripts or other information? For speed and efficiency, this virtually instantaneous medium is one of the most convenient features of modern life.
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When it works well, e-mail can be great. It's hard to beat e-mail for everything from staying in touch with family to requesting information from businesses or other organizations. Want to send the same message to several people? Communicate with someone across the continent? Transmit photos, manuscripts or other information? For speed and efficiency, this virtually instantaneous medium is one of the most convenient features of modern life.
But e-mail is not without problems. If you key in the name of an intended recipient but your message keeps bouncing back, you might not be singing e-mail's praises. Ditto for attachments that won't open or other such nuisances. With just a little patience, though, you can readily overcome most e-mail problems. What follows are 4 common e-mail problems along with solutions for overcoming them.
Problem – Returned Messages
This may be the most frustrating of all e-mail problems. After taking the time to create a message, you click on the “send” button and consider your task accomplished. But the next thing you know, the message pops up in your in-box with a heading that it did not reach its intended recipient.
Solutions
First, take the simple step of checking to see that the address of your recipient has been entered correctly. This may seem obvious, but sometimes the only thing wrong is a misplaced letter, the use of “com” instead of “net”, or some similar error. If you know the correct address, this is a straightforward matter of double checking each character. If not, you might need to experiment by sending multiple messages, or by entering alternative addresses with slight variations. Under this approach, you simply keep track of which messages are bounced back and compare them with the overall list of addresses you used. If you sent four variations but only three were returned, you have solved the problem by the process of elimination.
Sometimes the source of your problem lies with the recipient. If messages to other addresses go through but fail here, try to contact the intended recipient by other means and report the situation. The cause may range from a temporary problem with the recipient's server to a switch to another e-mail provider, to a full in box. In this case, simply waiting may be the best recourse. Or a phone call or other communication may be required on your part to obtain the correct e-mail address. If all your messages are being returned, you may have a connection problem. See below for more details.
Problem 2 – You Have Lost Your Connection
Sometimes a failure to send or receive e-mail can be traced to a lost connection with your Internet service provider.
Solutions
If you see a “failure to connect” or “no response” message or have otherwise determined that you have failed to connect, double check to make certain there are no physical problems.
First, check your cables and connections. If you use a dial-up modem, listen to make sure it produces the normal high-pitched dialing sound. If not, the problem could be a loose connection. Locate the phone cord that runs from the back of your computer to the phone jack, and then make sure that each end is plugged in snugly.
If you will don't hear the expected dialing sound, check to make sure your phone cord is undamaged. If it seems worn, replace it with a new one. Other steps include making certain the line is plugged into the right port, and checking the phone jack by plugging the cord into a different jack. If you hear the dialing sound after any of these steps, you have made a successful connection.
Connection problems may be more common with dial-up modems than with broadband connections, but the latter are also dependent on physical connections. A loose wire or poorly connected cable can easily be problematic. Sometimes a glitch occurs that can be best addressed by repeating portions of the initial set-up process. A simple fix touted by Verizon technical service reps for some DSL (digital subscriber line) customers is to disconnect the three lines from the back of the modem and then reconnect them in a specified order. When this action is taken, the online connection is immediately regained.
If you are online but keep getting bumped off, the lost connection can be the result of an unintended software command. In Outlook Express, for example, you will find the command “Hang up when finished.” If the box in front of this phrase is checked, the connection will automatically be severed each time you send or download e-mail. Sometimes a misdirected click of your mouse will cause you to place a check in the box even though you do not realize it. Simply click on the check mark to make it disappear, and the hang-ups will cease.
These 2 common e-mail problems are quite easy to determine and when rectified will make your emailing experience more enjoyable.
